Module 2: Marketing
This course sets benchmarks for the module about Marketing. It aims to teach participants what is marketing, how to implement it in their business ideas, and to recognize and use many of the available new tools concerning this strategy (social media, segmentation etc.) This module will present 5 topics of marketing skills. Specifically, Presentation and Communication, Audience identification, Digital presence, Social media marketing, and Content marketing.
At the end of the course, participants will gain hands-on experience and acquire the necessary marketing skills to make their idea (product, brand, or enterprise) thrive in the marketing aspect, especially using social media.