Glossary

  • Marketing: carrying out a set of activities aimed at advertising and promoting a product or service in a planned manner, and with key strategies to achieve the best results.
  • Audience analysis: the process of gathering as much information as possible about your audience to better understand who they are and what matters to them.
  • Digital presence: how a brand manifests itself on the Internet
  • Social media marketing: strategy that involves using social media platforms to promote products, services, or brands and reach a specific target audience.
  • Community manager: professional in charge of managing, building, and administering the online presence of a brand, company, or community on social networks.
  • Storytelling: communication technique that consists of telling a story in a persuasive and captivating way to convey a message or generate an emotional connection with the public.
  • Influencer marketing: strategy in which brands collaborate with social media influencers to promote their products or services.
  • Content marketing: marketing strategy focused on the creation and distribution of relevant, valuable, and engaging content for a specific audience.
  • Segmentation: the process of dividing your audience into smaller, more specific groups with similar characteristics, interests, or needs.