Glossary

Keyword Research: The process of identifying and analyzing search phrases that people enter into search engines to understand user intent and optimize content for SEO and marketing efforts.

Keyword Optimization:The practice of strategically using selected keywords in various elements of a website, such as titles, content, and URLs, to improve search engine rankings and attract targeted traffic.

On-Page SEO: Also known as on-site SEO, it involves optimizing the content and elements within a web page to enhance its visibility and relevance to both search engines and visitors.

Off-Page SEO:Strategies and activities performed outside of a website to improve its search engine rankings, including link building, social media marketing, and guest blogging.

Payment Gateway: A service that enables businesses to securely accept credit card payments, both online and in physical stores, by encrypting and processing customer payment information.

Customer Relationship Management (CRM): A strategy and software system used to manage interactions with current and potential customers, enhancing customer relationships, boosting sales, and improving overall business efficiency.

Social Media Marketing:Using social media platforms to promote products or services, build brand awareness, engage with customers, and guide them through the marketing funnel.

Marketing Funnel: A conceptual model representing the stages a customer goes through, from initial awareness of a product or service to the final purchase, typically divided into stages like awareness, consideration, conversion, and retention.

Targeted Advertising: Creating and delivering advertising content specifically tailored to reach a particular audience based on their demographics, interests, or behaviors.

Content Marketing: A strategic approach to creating and distributing valuable and relevant content to attract and engage a target audience, ultimately driving profitable customer actions.

API (Application Programming Interface): A set of rules and protocols that allows different software applications to communicate and share data, enabling integration between various systems.

Conversion Rate: The percentage of website visitors or users who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.

Influencer Marketing: Collaborating with individuals who have a significant online presence and follower base to promote products or services, leveraging their credibility and reach.

Search Engine Optimization (SEO):The practice of optimizing a website to rank higher in search engine results pages (SERPs) and improve its visibility to organic (unpaid) search traffic.

Meta Description: A brief summary or snippet of text that appears in search engine results below the page title, providing additional information about the webpage’s content.

Alt Tags: Descriptive text associated with images on a webpage to enhance accessibility and help search engines understand the content of the images.

Mobile-Friendliness:The quality of a website’s design and functionality to ensure it can be easily used and viewed on mobile devices, accommodating the increasing mobile traffic.