References

  1. Presentation and Communication

Campbell, J. (2014). The Hero’s Journey: Joseph Campbell on His Life and Work (Collected Works of Joseph Campbell). ISBN 10: 1608681890.

De la Guardia, A. (2020) Cómo Explicarte, Una habilidad Increíble. LinkedIN article. Retrieved from: https://www.linkedin.com/pulse/c%C3%B3mo-explicarte-una-habilidad-incre%C3%ADble-ana-maria-de-la-guardia/?originalSubdomain=es

Kotler, P. (2000) Marketing Management. Upper Saddle River, New Jersey: Prentice Hall.

Quero Gervilla M.J.  (2011) Manual de marketing y comunicación cultural. ISBN: D.L.: J-386-2011

  1. Audience identification

Elósegui, T. (2016) Cómo definir un perfil de audiencia o ‘buyer persona’. Article retrieved from: https://tristanelosegui.com/2016/02/08/como-definir-un-perfil-de-audiencia-o-buyer-persona/

Silva, L. (2023) Define tu target. Article retrieved from: https://blog.hubspot.es/marketing/como-definir-un-target

Hicks, K. (2021) What is audience analysis & why is it important to conduct?. Retrieved from: https://resources.audiense.com/en/blog/what-is-audience-analysis-why-is-it-important

  1. Digital presence

Romero-Fernández, P. M., Losada-Otálora, M., & Galán-Muros, V. (2018). El contenido en la gestión de marca en redes sociales y su relación con el engagement de los usuarios. Revista Española de Investigación de Marketing ESIC, 22(1), 22-38.

Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.

Sides, G. (2023). Cómo definir y alcanzar tus objetivos de marketing en redes sociales [9 ejemplos]. Hootsuite. https://blog.hootsuite.com/es/metas-y-objetivos-en-redes-sociales/

Snyder, R. (2017). Storytelling: La máquina de fabricar historias y formatear las mentes. Capitán Swing.

  1. Social media marketing

Brown, D. (2018). Influencer Marketing for Dummies. John Wiley & Sons

Castillo-Esparcia, A., López-Villarreal, A., & Andreu-Andrés, M. A. (2016). El uso de las redes sociales por las empresas: ventajas e inconvenientes. In VIII Congreso Internacional de Ciberperiodismo y Web 2.0 (Vol. 8, pp. 215-227).

Fuente, O. (2022). Qué es un Community Manager y cuáles son sus principales funciones en la empresa. IEBs. https://www.iebschool.com/blog/que-es-un-community-manager-redes-sociales/

  1. Storytelling

(n.d) Article on Business Storytelling: Business Storytelling – Using Stories to Inspire (mindtools.com)

(n.d) An article on ‘7 reasons why business storytelling is imporant in business’: 7 Reasons Why Storytelling Is Important in Business, Including Examples (moderngov.com)

  1. Content marketing

Content Marketing Institute. (2021). What is Content Marketing? Retrieved from https://contentmarketinginstitute.com/what-is-content-marketing/

Content Marketing Institute. (2020). How to Choose the Right Content Format for Your Brand. Retrieved from https://contentmarketinginstitute.com/articles/creating-valuable-content-checklist/

Patel, N. (2019). The Definitive Guide to Content Marketing in 2019. Retrieved from https://neilpatel.com/what-is-content-marketing/

Source: Freepik