In simple terms, e-commerce integration means collecting, sharing, and coordinating information between your online store’s data system and other important parts of your business, like accounting, inventory, sales, and marketing. To make this data sharing work, you often use something called an API (Application Programming Interface).
Because there’s a lot of competition in the e-commerce world, it’s essential for a business to be efficient and flexible. This means having the right systems in place to keep your product information accurate and up-to-date, which helps you stay competitive.
What are the benefits of eCommerce integration?
E-commerce integration can give your business a competitive advantage and keep it profitable. It means combining your online and offline sales, like connecting your website with your back-end systems.
Here’s why it’s helpful: