Audience identification is the next step for those users interested in implementing marketing as a key factor in their enterprises.  The key elements from this unit are: What is target audience analysis and why is it important, online tools for audience identification, and Data analysis for audience identification.

All along this unit, we will try to achieve the following learning objectives:

  • Identify why the customer is the cornerstone of marketing.
  • Critically evaluate the existing audience identification techniques.
  • Be able to apply tools to focus on the target audience.