Digital presence for brands has taken greater importance in the last ten years due to the impact of the internet and its improvements. This is why during these units, the following key elements will be treated: what is digital presence, available tools to maximize digital presence, and ways to improve your digital presence.

All along this unit, we will try to achieve the following learning objectives:

  • Introduction to the concept of digital presence and the importance of being able to control it.
  • identify the different available tools depending on the specific needs.
  • Be able to establish a plan to improve your digital presence based on the key elements.