As a final unit for this module, it is key to take a closer look at content marketing and its impact on any possible enterprise. This is why during these units, the following key elements will be treated: what is content marketing and the importance of having a plan, the importance of audience segmentation by content marketing, and how to choose the right format for content and write successfully. 

All along this unit, we will try to achieve the following learning objectives:

  • Define content marketing and understand its importance.
  • Identify how audience segmentation is a key element for our marketing strategies.
  • Be able to choose the right content format and how to write successfully.