Overview

Presentation and communication in marketing are basic skills that need to be implemented from the beginning. In this unit, we will be presenting some key elements: an introduction to the concept of marketing, the importance of understanding and communicating the “why” and how to improve the ability to distill the complex down to simple terms.

All along this unit, we will try to achieve the following learning objectives:

  • Introduction to the concept of marketing and the importance of presentation and communication.
  • Identify the why of your marketing campaign and communicate in simple terms.
  • Be able to define clearly the why of your marketing campaign and communicate in simple terms.