Topic 1 Introduction to the concept of marketing

Definition

Marketing for entrepreneurs is a widespread trend in the world of business and services, which consists of carrying out a set of activities aimed at advertising and promoting a product or service in a planned manner, and with key strategies to achieve the best results.

Marketing for entrepreneurs is a widespread trend in the world of business and services, which consists of carrying out a set of activities aimed at advertising and promoting a product or service in a planned manner, and with key strategies to achieve the best results.

Marketing for entrepreneurs is a demanding context, which requires carrying out a series of studies and market analyses, and on the other hand, applying the best techniques so that the information reaches the potential client in an attractive way, showing the benefit that the brand, product, or service could provide.

When an entrepreneur has the vision of generating a product or service to satisfy a demand in a market, whose supply sector may or may not exist, s/he needs to address and manage various factors to start the venture successfully.

It is, therefore, necessary to devise a business plan that describes, in detail:

  1. what the venture consists of,
  2. what the market to be addressed will be and
  3. how to make the product or service known.

This is the key to marketing for entrepreneurs.

Source: Freepik