Topic 2: Decision Making & Problem Solving Techniques

Decision-making and problem-solving involve a wide range of theoretical concepts, as well as practical tools and techniques. Here’s a breakdown of both aspects that can benefit female entrepreneurship:

Theoretical Concepts:

  • Rational Decision-Making Model: decisions made by evaluating alternatives based on objectivity
  • Bounded Rationality: humans have limitations in processing information and making decisions
  • Satisficing: making decisions that are “good enough” rather than seeking the optimal solution
  • Prospect Theory: how people evaluate risk and make decisions in situations involving uncertainty
  • Anchoring and Adjustment: the tendency to rely heavily on the first piece of information (the anchor)

Next we will see some strategies to achieve decision-making and problem-solving:


Recognize your emotional reactions and their influence on decisions.

Understand your values, strengths, weaknesses, and cognitive biases.

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Practice mindfulness techniques to enhance focus and emotional regulation.

Cultivate the ability to observe thoughts without judgment, reducing biases.

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Gather Information:

Thoroughly research and collect relevant data before making decisions.

Seek diverse viewpoints and perspectives to gain a comprehensive understanding.

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Define the Problem:

Clearly articulate the problem’s scope, causes, and potential impact.

Break down complex problems into smaller, manageable components.

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Generate Options:

Brainstorm a wide range of potential solutions or approaches.

Encourage creativity and be open to unconventional ideas.

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Evaluate Alternatives:

Assess the pros and cons of each option based on relevant criteria.

Consider short-term and long-term implications, as well as potential risks.

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Consider Stakeholders:

Identify individuals or groups affected by the decision or problem.

Take their perspectives and interests into account during the process.

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Prioritize / Set Criteria:

Establish clear criteria to prioritize options based on their alignment with goals.

Consider factors such as feasibility, impact, resources, and ethical implications.

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Test Assumptions:

Challenge assumptions and beliefs that may influence decision-making.

Seek evidence to validate or invalidate assumptions.

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Avoid Hasty Decisions:

Avoid making decisions impulsively or under pressure.

Give yourself time to reflect and gather necessary information.

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Scenario Analysis:

Consider various scenarios and potential outcomes of each decision.

Assess how decisions might play out under different circumstances.

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Avoid Hasty Decisions:

Consult colleagues, mentors, or experts to gain valuable insights.

Be open to constructive criticism and alternative viewpoints.

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For complex decisions, consider implementing changes gradually to assess their impact before full-scale deployment.

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See failures as chances to learn and improve rather than as definitive setbacks. Analyse what went wrong and how to avoid similar issues in the future.

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Document the Process:

Keep a record of your decision-making and problem-solving processes. This documentation can provide insights for future reference and improvement.

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Continuous Learning:

Regularly update your skills and knowledge related to decision – making and problem-solving techniques. Stay informed about new tools, approaches, and best practices.

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These theoretical concepts and practical tools offer female entrepreneurs and employees a comprehensive toolkit for approaching decision-making and problem-solving tasks effectively and systematically. By combining the theoretical concepts with the practical strategies for application, they can navigate through challenges and seize opportunities effectively.


How can decision-making and problem-solving contribute to self-empowerment?

Decision-making and problem-solving are essential drivers of self-empowerment for female entrepreneurs, as they give strength and generally empower them to take control of the general situations, as they make choices aligned with their values and goals, giving them a sense of autonomy and ownership over their path and the ability to navigate challenges and overcome obstacles. When they successfully make decisions and find solutions the gain self-confidence and self-trust, thus empowers them to shape their own destinies.


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In an agritourism setting, a sudden surge in visitor demand during peak seasons poses a challenge for effective decision-making and problem-solving. The increased footfall strains resources, such as parking facilities and guided tour availability, leading to potential overcrowding and diminished customer experiences. To address this, operators can implement an advanced reservation system to manage visitor numbers, optimize staff allocation through data-driven insights, and offer self-guided tours to distribute traffic more evenly. By proactively addressing the challenges of demand spikes, agritourism businesses can ensure a seamless experience for visitors while preserving the integrity of their operations and resources.


Participants to be divided into small groups (3-5 members per group) using breakout rooms in the virtual meeting platform. Participants should discuss how they would respond, considering both short-term and long-term strategies, as well as emphasize on the importance of finding creative solutions.

  • explain the importance of decision making and problem solving in the agrotourism field
  • highlight how external factors like climate changes, economic fluctuations, and unforeseen events (like the recent global pandemic) can impact agritourism businesses

All participants to be brought back to the main session and group to present their answers in few minutes.

Mentimeter – Training reflections.

Follow the invitation link and write a short phrase of the thing that will stay with you from today’s discussion.