Topic 2 Describe WordPress

WordPress is fundamentally the most straightforward and well-liked way to start your own website or blog. Actually, more than 43.3% of all websites on the internet are powered by WordPress. That’s right, WordPress likely powers one in every four of the websites you visit.

WordPress is the world’s largest content management system (CMS).

Technically speaking, WordPress is an open-source content management system that is GPLv2 licensed, allowing anybody to use or change WordPress software without charge. In essence, a content management system is a tool that makes it simple to manage crucial elements of your website, such content, without any programming experience.
Because of this, WordPress enables anyone, even those who are not developers, to create a website.

Which Website Types Can WordPress Create?

Years ago, rather than building more conventional websites, WordPress was largely used to create blogs. However, that hasn’t been the case in a while. You may now create any type of website with WordPress thanks to enhancements made to the core code and the platform’s enormous ecosystem of plugins and themes.

For instance, WordPress is the most widely used platform for building e-commerce stores in addition to powering a significant number of company websites and blogs. WordPress allows you to create:

Business websites

  • e-Commerce stores
  • Blogs
  • Portfolios
  • Resumes
  • Forums
  • Social networks
  • Membership sites
  • …almost everything you can imagine.

How to Use WordPress in 9 Simple Steps

  • To create a website with WordPress.org, you need two things: a website address (like www.yourwebsitename.com) and a place to put your site on the internet, which is called hosting.
  • You can buy a website address from a company like NameCheap or GoDaddy. But if you get them from different places, you’ll need to make some technical changes. It’s a bit cheaper but can be complicated.
  • A better option is to use hosting providers like SiteGround or Bluehost. They can sell you a website address and set it up for you, so you don’t have to deal with technical stuff.
  • If you’re not sure what to name your website, you can check out a guide on choosing a website address.

Most hosting companies offer a one-click install feature to install WordPress on your website when you purchase hosting. The following links lead to instructions for doing this on popular hosting services:

  • Installing WordPress on SiteGround
  • Install WordPress on Bluehost
  • Install WordPress on GoDaddy

Alternatively, you might use a quicker (but more expensive) dedicated hosting company like Kinsta or WP Engine. When you purchase their hosting, these businesses will install WordPress for you.

Posts: You will write blog posts in this section.

Media: This is where you may access all of your website’s material, including its pictures and videos. I don’t frequently visit the media and typically upload my material directly to my articles and sites.

Pages: Create static pages for your website here, such as the home page, the about page, and the contact page.

Comments: You’ll moderate blog comments here, so feel free to leave them.

Appearance: This is where you may change your website’s theme, font, colors, and other visual elements.

Plugins: Plugins enhance the functionality of your website by adding features like pop-up windows or personalized contact forms. Later, I will go into greater detail about these.

Users: In this section, you can add users to your website such as authors, editors, and administrators.

Settings: Simply said, this is where your website’s default settings are located.

In order to optimize your WordPress website for search engines, there are some default settings that must be altered as well as a few other things I advise modifying.

Specifically, you should:

  • Change your title, tagline, time zone, and favicon.
  • Change your permalink structure.
  • Configure your reading settings.
  • Delete any unused themes.
  • Change your domain from HTTP to HTTPS.
  • It’s time to start truly developing your website utilizing a WordPress theme after you’ve optimized your settings. A theme is a resizable template that establishes the appearance of your website.
  • By selecting Add new at the top of the page while in Appearance > Themes, you can browse themes.

Once you’ve picked a theme for your website, it’s time to create its different pages. Most websites should include these essential pages:

Homepage: This is the main page people see when they visit your site.

Contact Page: A page where visitors can get in touch with you.

About Page: Here, you can tell your visitors about yourself or your business.

Privacy Policy Page: This page explains how you handle people’s private information. It might differ based on where you live.

Terms of Service Page: This page sets the rules for using your website. Again, it may vary depending on your location.

No matter which page you’re making, remember to:

  • Use fonts that are easy to read and a good size (around 18–20px).
  • Make sure your colors match and look nice together.
  • Avoid overcrowding the page with too much stuff. Keep it clean and organized.

WordPress has a huge library of plugins, which are like apps for your website. These plugins add special features, like contact forms or SEO tools.

To install a plugin, go to the Plugins > Add New section. Here, you can:

  1. Browse and install plugins directly from the list.
  2. Or, if you have a plugin file (a .zip file), you can upload it.

Here are some essential free plugins you should consider:

  • Rank Math: This helps with basic SEO on your site, like adding metadata and image descriptions. It also creates a sitemap for search engines.
  • Wordfence: This is a security plugin to protect your site from hacks.
  • Insert Headers and Footers: This plugin is handy for adding code to your site’s header or footer, like Google Analytics or Facebook Pixel.

Remember, too many plugins can slow down your site, so only install the ones you really need.

Now that you’ve learned the WordPress basics, it’s time to create content for your blog. This is crucial for showing up on Google, sharing on social media, and bringing more visitors to your site.

Your content should align with your goals. To start, do some basic keyword research. Find out what people are searching for on Google related to your website.

A simple way to do this is by using Ahrefs’ free keyword tool. Enter a broad keyword, and it will give you ideas for keywords to focus on.

To maintain your WordPress site, regularly update plugins and themes. WordPress will show you notifications for updates. Check your dashboard at least once a week and update everything.

For a deeper look, use Ahrefs Webmaster Tools (it’s free). It can find technical issues like broken links, missing info, or slow loading. You’ll see all the problems and how to fix them.

Plus, you’ll get email alerts for any changes on your site, like broken links or error pages. It’s a handy way to keep an eye on your WordPress site automatically.