Topic 2 How to set clearly defined purpose beyond profit

Setting clear goals in social media marketing is critical to having an effective strategy. Undoubtedly, the relationship between digital marketing and economic benefits is close and can be very significant for companies. This is because several elements make it easier for brands to turn their social networks into an economic source, for example, the possibility of increasing their audiences thanks to the expanded reach, the reduction of advertising costs, or the easy monitoring of results/data.

However, the possibility of making money is not the only utility of social media marketing and therefore it is essential to know how to establish a correct and effective strategy that maximizes the usefulness of a resource such as digital marketing.

  1. Define your overall goals: Before setting specific goals, you should be clear about the overall purpose of your use of social media marketing. Do you want to increase the visibility of your brand, improve interaction with your followers or increase sales?
  2. Research your audience: Know your target audience and consider their demographics, interests, and social media behaviors. This will help you customize your goals and strategies to achieve them effectively.
  3. Make your goals SMART: This means that they must be as specific and detailed as possible, be measurable to evaluate their fulfillment, be realistic and achievable, relevant to your social media strategy, and have a defined time frame for their achievement. Don’t forget that goals in social media marketing need to be flexible and adapt as your strategy and audience evolve. The spelling for SMART Is: specific (simple, sensible, significant), measurable (meaningful, motivating, achievable (agreed, attainable), relevant (reasonable) and in a specific timeline.
  4. Set specific objectives: Based on your general goals, define more specific and quantifiable objectives. For example, if your goal is to increase your brand’s visibility, a specific goal might be to increase the number of followers by 15% in the next three months.
  5. Consider key metrics: Identify metrics that will help you measure progress toward your goals. For example, if your goal is to increase engagement on your posts, you might consider metrics like the number of likes, comments, shares, and mentions.
  6. Prioritize your goals: If you have multiple goals, prioritize them based on their importance and relevance to your business. This will help you focus your efforts and resources on what matters most.
  7. Adjust and evaluate your goals: Regularly review your goals and adjust if necessary. Evaluate your progress and make periodic reports to measure the performance of your actions on social networks.

In conclusion, social media marketing not only offers economic benefits but also provides opportunities to strengthen a brand’s presence, interact with the audience, better understand customers, and adapt quickly to an ever-changing environment. These benefits contribute to the construction of solid relationships with customers and the long-term growth of any company, and therefore the planning of a strategy can be especially useful to ensure a maximization of the use of this tool.

Source: Freepik