Setting clear goals in social media marketing is critical to having an effective strategy. Undoubtedly, the relationship between digital marketing and economic benefits is close and can be very significant for companies. This is because several elements make it easier for brands to turn their social networks into an economic source, for example, the possibility of increasing their audiences thanks to the expanded reach, the reduction of advertising costs, or the easy monitoring of results/data.
However, the possibility of making money is not the only utility of social media marketing and therefore it is essential to know how to establish a correct and effective strategy that maximizes the usefulness of a resource such as digital marketing.
In conclusion, social media marketing not only offers economic benefits but also provides opportunities to strengthen a brand’s presence, interact with the audience, better understand customers, and adapt quickly to an ever-changing environment. These benefits contribute to the construction of solid relationships with customers and the long-term growth of any company, and therefore the planning of a strategy can be especially useful to ensure a maximization of the use of this tool.