Topic 2 On-page optimization

On-page SEO, often referred to as on-site SEO, involves the process of enhancing the content and elements within a web page to improve its visibility and relevance to both search engines and website visitors. Typical on-page SEO techniques encompass optimizing elements such as title tags, content quality, internal linking, and URL structure.

In contrast, off-page SEO focuses on optimizing factors that occur outside of your website, such as building and managing backlinks from other websites to improve your site’s authority and reputation in the eyes of search engines.

When it comes to making your website perform well on search engines, there are various things you should work on. By improving these things, you can help your site rank higher in search results and make it harder for other websites to compete with you.

Here are some of the things you should focus on for on-page SEO:

  • The web address (URL) of your pages.
  • The titles of your pages.
  • Short descriptions of your pages (meta descriptions).
  • The headings you use on your pages.
  • Descriptions for images (alt tags).
  • Using important words and phrases (keywords) in your content.
  • Writing good and detailed content.
  • Making your website load quickly.
  • Creating links between pages on your site.
  • Optimizing the images you use.
  • Ensuring your website works well on mobile phones.

To make these improvements, you can take actions such as:

  • Making your page titles and descriptions more appealing.
  • Writing longer and better content.
  • Cleaning up the behind-the-scenes code of your website.
  • Simplifying how users navigate your site.
  • Speeding up your website so it loads faster.

Improving your on-page SEO will take some time, and you won’t see immediate results. But if you follow these best practices, your website will be in a better position to handle changes in search engine algorithms and maintain its visibility over time.

When you create website addresses (URLs) for your pages, it’s a good idea to make them short and describe what the page is about. Using words that relate to your topic in the URL instead of long strings of numbers and letters makes your website easier for people to use, and they can quickly understand what each page is about.

To make sure your website appears in search engine results on Google, it’s important for Google to understand what your web pages are all about. One way to help Google figure this out is by using specific keywords in the title tag of each page. The title tag is the part of the webpage’s code enclosed in <title> and </title> tags. By including relevant keywords in this title tag, it becomes easier for Google’s automated programs to grasp the content of your website.

To get the best results, try to keep your title tag under 55 characters to ensure Google displays it properly in search results. Additionally, it’s a good practice to place your target keyword at the beginning of the title tag.

A meta description doesn’t have a direct impact on your on-page SEO, but it serves as a useful tool for informing users about your webpage. One interesting aspect is that Google highlights search terms found in your meta description, making it important to optimize it for on-page SEO.To get the most out of your meta description, it’s a good idea to include your main and related keywords.

When it comes to heading tags, they should serve both search engines and readers. Incorporate heading tags within your content to divide it into sections, making it easier for readers to scan and comprehend. Additionally, you can include your main or relevant keywords in these heading tags to offer search engines a clearer understanding of your page’s content.

Search engines cannot view multimedia content directly, so they rely on alt attributes to understand the nature of multimedia elements. For instance, if you have an image of a red delicious apple, you can use an alt tag like “red delicious apple” to describe it. Moreover, giving meaningful names to your image files also aids Google in comprehending your multimedia. It’s essential to always include alt tags for your multimedia items. These alt tags not only assist search engines like Google but also enhance accessibility for users who may have difficulty seeing or interacting with your content. By using alt tags, you make your content accessible to a wider audience visiting your website.

Keywords are specific words used in SEO to target what users are searching for. Every page on your website should have written content that talks about what that page is all about. When you use keywords in the text on your page, it helps Google understand what the page is about and how to rank it properly.

Content serves as both a way to provide information to users and as a means to give context to search engines. It plays a crucial role in on-page optimization. Content gives users a motivation to visit your website. Whether they are coming to read a blog post or explore a product page, people engage with your content. Optimizing your content is important because it helps search engines comprehend and rank it correctly, ultimately making it easier for people to discover your website.

Page speed indicates the speed at which the content on a webpage loads.Given that people have shorter attention spans than a goldfish on average, approximately 50% of users will leave a webpage if it doesn’t load within three seconds. People have a strong desire for instant access to information.

Internal linking involves creating links that connect different pages within your website.Internal linking is a frequently neglected aspect of on-page SEO. Yet, as your website expands, establishing a systematic approach to internal linking becomes crucial. This is because internal linking assists web crawlers in navigating your site, uncovering fresh content, and grasping the relationships between various pages.

Images are a type of multimedia that aid in comprehension and quick scanning of content for people.Images are important for both SEO and user experience. They help in dividing content and conveying context, particularly for complex procedures or hard-to-explain features. Make sure to incorporate images into your content, whether they are stock photos, custom graphics, or screenshots.

Mobile-friendliness refers to how well your website can be used and viewed on mobile devices. Having a website that works well on mobile devices is crucial because over half of the internet’s traffic comes from smartphones and tablets. If users on mobile gadgets can’t easily access your website, it will negatively impact your search engine rankings. For instance, Google considers mobile-friendliness and responsiveness when determining how to rank websites. Therefore, if your website isn’t designed to cater to mobile users, you’re losing out on potential customers and income.