Topic 2 Online tools for audience identification

There are many ways and tools to help with audience Identification and analysis. The most important thing is the focus: trying to understand the interests and needs of your customers.

When you consistently produce content that resonates with them or provides something useful, you are building that connection and positioning yourself for long-lasting relationships with your audiences.

There are plenty of market research tools available for free. I have included below 4 examples:

Tool Description Pros Cons

1. Google Trends

One of the leading market analysis tools on the internet — and it’s completely free to use. It was introduced in 2006 and tracks the popularity of Google search topics over time and by location. For example, you can see exactly how many people searched for Taylor Swift in the EU this year.

The most common way to use Google Trends is to find out how the popularity of a term has changed over time. Simply enter a trend and Google will show you the popularity of that term with a line graph and give you a score out of 100. You can also compare different terms.

  • Easy to use.
  • Visually appealing
  • Huge amount of data
  • Doesn’t show the exact search volume.
  • Related topics aren’t always relevant

2. Facebook Page Insights

Free market research option if you use Facebook to market your business: if you are not Into Facebook for marketing yet, you probably should start thinking about it. The tool provides insights into your audience, post-performance, and page health. You can use the tool to see who likes your page, discover which posts get the most engagement, and learn how to increase the reach of your content.

  • Unparalleled insight into your Facebook audience
  • Easy to use.
  • Courses available
  • Limited to your Facebook pages

3. Think with Google

One of Google's lesser-known tools. It’s a free-to-use resource library of facts and figures based on the search engine's own data and other research that can supercharge anyone's marketing efforts. As example, if you want a broad understanding of what’s going on in the world of marketing, this tool is a great starting point: you can uncover marketing trends, understand the latest consumer behavior, and find the insights you need to drive your marketing strategy

  • Huge resource of statistics and studies
  • Easy to use.
  • Great for marketing research
  • Limited to marketing studies

4. Answer the Public

You can enter a topic, a region, and a language, and you’ll get a whole set of adjacent topics and questions that people are searching for about the subject. The tool puts these in flat data sets or handy data visualizations for you to share with your teams.

  • Easy interface to get you insights fast.
  • Data visualization to make sharing insights easier.
  • Good insights on how a subject is approached in search
  • Limited users and searches with a free plan

Here below you can find a list of paid resources:

  1. Questioner
  2. SurveyMonkey
  3. Statista
  4. Type form
  5. Bozsum
  6. Qualtrics
  7. Quarto
  8. Brand Mentions…

And many more!

Source: Freepik