Topic 2 Product catalogue management

What is e-commerce product catalogue management?

E-commerce product catalogue management means handling all the information about your products, both behind the scenes in your system and how it looks to customers on your website.

Why is catalogue management important for your e-commerce plan?

In today’s world, people are used to finding and buying things online. So, your online store’s product catalog should work really well.

Why managing your product catalog matters in e-commerce:

  1. Meets customer expectations and keeps up with online trends.
  2. Helps customers find and view your products easily.
  3. Makes your internal processes more efficient.
  4. Keeps you competitive in a tough market.
  5. Shows that you’re a leader in your industry and builds trust with your customers and website visitors.