Topic 3 Data analysis for audience identification

Audience identification starts with knowing the characteristics of your customers and classifying them. All these data help you understand who your content resonates with and enables you to create more targeted and relevant content. Potential customers are like your company’s current customers. They will also participate in the same business processes.

Here you can find 4 tips regarding data analysis for audience identification:

If you want to acquire new customers, you must first know your existing customers well. Customer identification starts with knowing the characteristics of your customers and classifying them. Potential customers are like your company’s current customers. They will also participate in the same business processes. Therefore, the first step to increase your user base is to know well who you already have on your list of regular customers. Don’t forget that users are the source of profitability. Therefore, you must work for them. A very common mistake made by entrepreneurs is to want to match their customers to the brand when the process is completely the opposite.

Demand has changed a lot over the years. Customers are now more empowered in the buying process. The current demand landscape points to customers who are better informed of their rights and wishes, more demanding and sensitive. This means that they can change suppliers very easily and even more so when they are dissatisfied.

Time and money are resources that should not be wasted. Therefore, you must be aware of how you are going to distribute them in terms of customer identification. Maintaining customer loyalty is much more profitable than gaining a new one. However, it does not mean you do not have to put effort into winning new customers. Our advice is to use your resources wisely and make the most of them. What should you do with your loyal customers? Maintain loyalty. This is the area to which you should devote the most effort. With those customers who are loyal, but not profitable, you should encourage profitability. In other words, get them to buy more products from you. Customers who are not loyal to your brand but buy frequently: win their loyalty. Ask yourself how to attract them more: what solutions you can offer them that are different from the competition.

you need to know where they are and who they buy from. Keep in mind that these customers are already with another supplier. Therefore, you must attract them to your brand. How do you do this? There are many ways. Digital marketing has developed very useful tools to obtain new leads. One of the most efficient is email marketing. Win new customers through subscriptions, forms, and newsletters. However, the options can be much more varied in advertising.

Source: Freepik