The marketing funnel may look a bit different for each business, but the goals are the same: to grab the attention of potential customers, tell them about your business, turn them into paying customers, and keep them coming back.
With over 3.4 billion users worldwide, social media is a powerful way to reach new people and guide them through this marketing journey. It works alongside your other marketing efforts, making it an important part of your overall marketing plan.
Here are a few ways social media can help you connect with your audience throughout their customer journey:
The first step is making people aware of your business. The more people know about you, the more likely they’ll think of you when they need what you offer. Share links to your website or online store on platforms like Twitter, Facebook, and Instagram. Encourage your current followers to do the same.
Once people are aware of your business, they move to the next phase: consideration. They’re interested in learning more, so this is your chance to show them why your product or service is valuable. Use targeted ads on platforms like Facebook and Instagram to explain your brand and bring more visitors to your website.
Not everyone buys from you on their first visit. You can create ads that bring back those who showed interest but didn’t buy right away. Social media ads can remind them of your products or services. You can also use organic content, like reviews and testimonials, on platforms like Facebook to build trust and convince visitors to become customers.
Social media is a great place to teach your audience. You can create how-to videos to show how easy your product is to use. For existing customers, you can share videos with tips on how to get the most out of your products.
People often turn to social media for questions or comments. It’s important to address these promptly. Not only will you help people in need, but you’ll also show potential customers that you’re responsive and care about solving any problems that may come up.