Topic 3: Examples of Lateral Thinking


  1. Maria, an aspiring female agrotourism entrepreneur, decides to start a farm-based agrotourism venture in a region known for its vineyards. However, she recognizes that she lacks knowledge about winemaking, a critical aspect of local agriculture. Instead of shying away from her knowledge gap, Maria embraces it. She partners with a local winery and learns the art of winemaking through hands-on experience. In her agrotourism venture, she offers wine-tasting tours and workshops, showcasing the process from grape to glass. Maria’s willingness to learn from her mistakes and seek expertise locally enables her to provide a unique and authentic agrotourism experience, attracting visitors interested in the region’s wine culture.
  2. In a region with a diverse cultural heritage, Sarah and Emily, two female entrepreneurs, establish an agrotourism venture centered around local cuisine. They face the challenge of understanding the nuances of various ethnic cuisines within their region. To address this, they collaborate with women from different cultural backgrounds who are experts in their respective cuisines. Sarah and Emily offer culinary workshops that feature traditional dishes from these communities. They also create a platform for dialogue and cultural exchange. By acknowledging their lack of expertise and embracing local diversity, Sarah and Emily’s agrotourism business becomes a bridge between cultures, attracting tourists interested in the rich culinary tapestry of the region.

These case studies showcase how female entrepreneurs in agrotourism can think laterally, learn from their mistakes, embrace regional peculiarities, and bridge knowledge gaps to create innovative and culturally enriched agrotourism experiences.