Topic 3 The ability to distill the complex down to simple terms

One of the most important things to keep in mind when communicating is consistency in all the different ways of communicating.

  • Written communication, everything you write and the strategies you decide to use for it, whether through social media, your blog, in a magazine, or in an advertisement, defines you as a brand, and is one of the ways of communicating with the greatest impact on your audience. It is therefore important to define a joint strategy and coherence. Storytelling, or how to attract your customers by telling stories Is a fantastic way to create connections and solid links through this tool.
  • Spoken communication, what is expressed with the voice cannot be changed, the words remain spoken. Knowing how to communicate well verbally, taking care of how the message is being conveyed is another of the things that must be taken care of.
  • The branding, your logo, the corporate color, and all the graphic design of your brand, is another aspect to consider when defining our strategy of what you want to transmit. You might want to consider Issues such as the color and its influence on brands.
  • Social networks, defining a communication strategy through social networks is an essential aspect. Taking care of the image, both in the photographs or designs that are uploaded to the networks and the text with which they are published is essential. In addition, at this point special care must be taken in the resolution of crises through comments. Defining a strategy for answering messages of complaints, for example, is another factor to consider.
  • Internal communication: external communication, towards your audience, is as important as internal communication, towards your team. The working environment is one of the most important things to take care of. When, for example, you join a new company or team, and the comments you get from your colleagues are not very good, it says a lot about what you are getting into. There is no point in communicating equality as a value, to give an example, if it is not being fulfilled with your own team.

As example of how to “simplify your messages”, we can use Joseph Campbell’s “hero’s journey” as a marketing strategy. This storyline has been used both in films and in many books and is a storytelling formula that is widely used in storytelling.

The Hero’s Journey” consists of twelve (12) stages, in which the hero steps out of the ordinary world into the special world to face a challenge and comes back renewed as a person.

1. The ordinary world, the world in which the hero lives.

2. The call to adventure, the challenge the hero faces.

3. Rejection of the call, the fear s/he has in facing the challenge.

4. Encounter with the mentor, the character appears who advises, guides, and provides resources.

5. Crossing the threshold, the hero leaves the ordinary world to face the challenge. Entering the special world.

6. Allies and enemies, what s/he finds as support and what s/he finds as an obstacle.

7. Approaching, preparing for the big moment.

8. The great test, the hero faces all fears to overcome the great challenge.

9. Reward, the hero receives the prize.

10. The way back, after all the challenges s/he returns home to the ordinary world.

11. Resurrection of the hero, when coming home s/he faces another final test, inner rebirth.

12. Return with the elixir, s/he comes back with the treasure of the lived experience.

Examples in cinema are the Indiana Jones saga, Matrix, Harry Potter, Catwoman, The Hunger Games or Star Wars.

Source: Freepik