Topic 3 Ways to improve your digital presence

To develop and improve your digital presence, it is not only necessary to make use of specific tools such as those already mentioned but also to establish a series of steps to follow that can facilitate the process and improve performance.

First, you need to develop a written strategy. This will allow you to define what your objectives are at the data level, for example, and what are the different actions you will carry out to achieve them. This strategy should respond to the following elements:


  1. Your buyer persona is understood as the personification of your company’s ideal customer. An example could be a specific client: Marta, 23 years old, interested in nature and animals.
  2. Your value proposition: to be able to demonstrate what advantages your company has that benefit its customers. An example could be that you have an agrotourism which is differentiated of the rest because it offers organic and healthy menus with ingredients from its own cultivation.
  3. the SMART objectives of the strategy: it is about defining specific, measurable, achievable, relevant, and timely objectives. An example of SMART objective could be attracting 10 new clients through social media, attracted by the organic menu’s alternatives before the end of the month.
  4. the actions and tactics to achieve them.
  5. the KPIs and metrics with which to evaluate the effectiveness of your actions: focusing on the key metrics for success. An example could be how many likes and comments do the posts about the new organic menu have and how many reservations are made after the posting.

Secondly, once this is developed, it is essential to develop both the web and the profiles on social networks (Instagram, Facebook, Twitter, LinkedIn, etc.)  of your company or brand. After all, these symbolize the letter of presentation of your project. It will be your first communication channel with potential customers and the rest of the market, so they are fundamental. To the web and social networks, you can add the experience of creating a blog to generate more personal content that generates a more lasting link with your clientele, looking for a specific point of connection in an area of your brand.

Thirdly, it is essential that you continuously work on what is understood as your corporate identity: your brand is not only based on design, marketing, and products but on a series of values that you will seek to transmit through them. Getting past the commercial barrier so that your audience fully appreciates your brand, is one of the major objectives for any brand. In the digital aspect, a corporate identity will help you generate congruence in your posts and materials, as well as a concrete image of what you want to convey.

Finally, monitor changes to your digital presence. The number of visits to your website, the number of likes or followers on social networks, or the reviews that your products receive are especially relevant to the presence of your company. That is why from your strategy you must be able to cover a real monitoring of the established indicators and different marketing strategies to improve them.

Source: Freepik