Topic 3 Website management and maintenance

Definition:

Website management is a group of procedures used to make sure your website is professional, current, and operating as intended. It covers the website’s general upkeep, security, and long-term development, as well as planning your content delivery and marketing strategy.

Fundamental duties involved in website management include the following:

  1. Making design modifications
  2. Performing maintenance
  3. Assuring website security
  4.  Providing consumers and staff with web assistance
  5. Using marketing strategies
  6. Distributing and planning content updates.
  7. Ensuring content adaptability to various circumstances
  8. Upholding a consistent user experience across different platforms
  9. Making plans for upcoming expansion, both locally and internationally

Definition:

Monitoring the general health and performance of your website is known as website maintenance. A website must be kept updated in order to function properly, attract and hold onto users, and generate revenue.

Website maintenance can affect the first impressions, SEO strategy, security and sales of the business.  However, if too much time passes without performing routine website maintenance, the site may suffer as a result. The website begins to load slowly, stops converting leads, may house malware, and becomes hacked, all of which will cause issues for users who go through. It might possibly completely stop functioning.

The following time ranges can be used to divide up website maintenance tasks:

Check the effectiveness of your website using Google Analytics. This aids in your comprehension of your site’s traffic, its source, and its users.

Ensure the security of your online platforms, keep plugins up to date, and backup your content. In order to make your website faster, use Google’s PageSpeed Insights tool to test its speed.

Analyze your content in light of objectives and KPIs like SEO, user activity, engagement, and sales.  Make changes to the content, meta descriptions, and titles.

Renew your hosting, domains, and other tools. Update the header, footer, and legal disclaimers on your website. If necessary, think about redesigning the website.